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Uplift
ELEVATING PRIVATE AVIATION
Uplift is an aviation family office, founded in Switzerland and operating around the globe. Uplift is working with the leading partners of the industry to make private aviation safer, more profitable and always fully transparent.
8008 took over to develop a strong brand core including a purpose out of the company identity and derive key messages as basis for the communication measures for all target groups.
The new purpose “Elevating private aviation” also functions as a claim and expresses the everyday effort of the company bringing the standard of aircraft asset management to a next level. The idea of “elevating” is reflected within the brand personality, the tonality and all communication measures.
Elevation, transparency and precision have been also the leading elements to adapt the visual identity of Uplift. The color scheme is based on the different sky gradients when the airplane is climbing. Graphics are based on the aircraft instruments, making it easy to see all important information at a glance.
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